#Immediacy on speech making

In other cases eg retail trade. it may seem impossible to measure. ...

In other cases eg retail trade.

it may seem impossible to measure. Nevertheless, if the business is small enough for you to know most of your regular customers by sight, you may be able to estimate how much of a day's trade comes from them.

Bear in mind, however, that too much dependence upon old customers can make you vulnerable This is illustrated by the story of Bob.

'I had a very nice little business, rust proofing cars on a franchise basis.

It was a sound process and business expanded steadily as the public became more aware of the hazards of body rust.

We were particularly, pleased when we got my toe in the door with a Ford main dealer, just half a kilometre down the road.

He was a very go-ahead fellow and eventually he accounted for nearly ...

He was a very go-ahead fellow and eventually he accounted for nearly half my trade. Then one Friday he calmly told me that from Monday morning he'd be doing all his own rust... read more

In most businesses, however, there are other figures which are important for ...

In most businesses, however, there are other figures which are important for judging how well things are going.

Some examples of controls are given below. ... read more

If, so, try to produce an analysis of the figures given. If ...

If, so, try to produce an analysis of the figures given. If you have difficulty in finding a way of doing so, discuss with appropriate