#Immediacy on speech making

When the flow dries up, repeat the process with the next item ...

When the flow dries up, repeat the process with the next item in the left-hand column until you run out of steam once again.

Continue in this way until you have covered everything in the left-hand column.

You should now have a list of ideas which can be reconsidered at a later stage. Reputation.

LinkedIn and Contacts During the time you have been in business, you will have acquired a certain reputation which, good or bad, is one of your resources.

There are three strands to this reputation. Obviously location is critical for the success of many businesses, eg newsagent tobacconist at a bus station, transport company at a motorway junction. Nevertheless, it is possible to pay too much even for a prime site, and a high level of fixed costs is hazardous for your company. Where location does not have much effect on sales volume, a primed, site is an extravagance to be avoided, although location can affect other factors besides customers, for example access for supplies, staff transport, surrounding environment No workplace is perfect at least not one you can afford and in terms of facilities some degree of 'trading off always seems to be necessary.

If the heating and lighting are adequate, the car park is too small; if the turning circle is ample for suppliers' lorries, the roof leaks. By the time one has survived a full annual cycle in a workplace one knows whether, on balance, it is a good one or a bad one There is a limit to the extent to which the layout of any existing building or yard can be altered. Once you have moved in and installed your equipment and fittings, you have even less freedom to change.

If the building was the right shape and you were clever in planning where to put equipment and fittings, you have an advantageous layout. But in an awkwardly shaped building with badly placed equipment, you may be working under difficulties all the time.

And yet two different workplaces may have the same nominal floor space ...

And yet two different workplaces may have the same nominal floor space and rent. If you bought most of your equipment second-hand and you have kept it in goo... read more

Unless the quantities are large, and significantly better terms can be obtained ...

Unless the quantities are large, and significantly better terms can be obtained elsewhere,- it is better to stick to local suppliers for these goods It is an inexpensi... read more

Indeed, in my own case, we had to do a second run ...

Indeed, in my own case, we had to do a second run with a different set of headings to break down the large p